When I was 10, I took apart a blender, attached a ruler to the motor, and turned it into a handheld fan.

At 12, I discovered Photoshop. After tuning hundreds of cars and making way too many fire-effect logos, I tried convincing the owner of a local clothing store to print my T-shirt designs. (He didn't.)

Between 13 and 15, I wrote, directed, edited, and even acted in the short films I made with my friends and cousins.

At 17, I started the American football team in my hometown and went straight to the local newspaper to get our story published. (They did.)

Since I was 19, I've launched a few personal projects that I'm incredibly proud of. Some of them even made national news.

I'm completely obsessed with creativity.

I'm a copywriter who's also been an art director, UX designer, community manager, brand manager, and has worked in marketing and growth for both startups and global companies like AB InBev.

I'm a copywriter who founded his own consultancy, led multidisciplinary teams, launched three brands from scratch, and managed the communications of four clients.

And finally, I'm a copywriter who's just won his first Lions... and plans to win a lot more.

  • News about the American football team I created with some friends.

  • News about #ObrigadoSP, a personal project launched in 2014 that got national media attention

  • News about #ObrigadoSP, a personal project launched in 2014 that got national media attention

Achievements

2026

CANNES

  • SILVER LION (3x) - ”The Amazon. Rebranded.”
  • SHORTLIST (8x) - ”The Amazon. Rebranded.”

2025

PRÊMIO LUSÓFONOS - GOLD (open brief / spec ad)

CLUBE DE CRIAÇÃO SÃO PAULO (CCSP) - SILVER (student)

2017

NATIONAL MEDIA RECOGNITION // Personal project called "120 on disney"

2016

WINNER // AOL's Creativity Hackathon (a hackathon with all the best creative ad agencies at São Paulo)

2015

NATIONAL MEDIA RECOGNITION // Personal project called #ProjetoOlhe

2012

• GOLD // ESPM's Creativity Marathon (the biggest marketing and creativity graduation University)

• NATIONAL MEDIA RECOGNITION // Personal project called #ObrigadoSP

Contact

+55 11 9.7266-8535

Edgard.vidalf@gmail.com

Linkedin

When I was 10, I took apart a blender, attached a ruler to the motor, and turned it into a handheld fan.

At 12, I discovered Photoshop. After tuning hundreds of cars and making way too many fire-effect logos, I tried convincing the owner of a local clothing store to print my T-shirt designs. (He didn't.)

Between 13 and 15, I wrote, directed, edited, and even acted in the short films I made with my friends and cousins.

At 17, I started the American football team in my hometown and went straight to the local newspaper to get our story published. (They did.)

Since I was 19, I've launched a few personal projects that I'm incredibly proud of. Some of them even made national news.

I'm completely obsessed with creativity.

I'm a copywriter who's also been an art director, UX designer, community manager, brand manager, and has worked in marketing and growth for both startups and global companies like AB InBev.

I'm a copywriter who founded his own consultancy, led multidisciplinary teams, launched three brands from scratch, and managed the communications of four clients.

And finally, I'm a copywriter who's just won his first Lions... and plans to win a lot more.

  • News about the American football team I created with some friends.

  • News about #ObrigadoSP, a personal project launched in 2014 that got national media attention

  • News about #ObrigadoSP, a personal project launched in 2014 that got national media attention

Achievements

2026

CANNES

  • SILVER LION (3x) - ”The Amazon. Rebranded.”
  • SHORTLIST (8x) - ”The Amazon. Rebranded.”

2025

PRÊMIO LUSÓFONOS - GOLD (open brief / spec ad)

CLUBE DE CRIAÇÃO SÃO PAULO (CCSP) - SILVER (student)

2017

NATIONAL MEDIA RECOGNITION // Personal project called "120 on disney"

2016

WINNER // AOL's Creativity Hackathon (a hackathon with all the best creative ad agencies at São Paulo)

2015

NATIONAL MEDIA RECOGNITION // Personal project called #ProjetoOlhe

2012

• GOLD // ESPM's Creativity Marathon (the biggest marketing and creativity graduation University)

• NATIONAL MEDIA RECOGNITION // Personal project called #ObrigadoSP

Contact

+55 11 9.7266-8535

Edgard.vidalf@gmail.com

Linkedin

When I was 10, I took apart a blender, attached a ruler to the motor, and turned it into a handheld fan.

At 12, I discovered Photoshop. After tuning hundreds of cars and making way too many fire-effect logos, I tried convincing the owner of a local clothing store to print my T-shirt designs. (He didn't.)

Between 13 and 15, I wrote, directed, edited, and even acted in the short films I made with my friends and cousins.

At 17, I started the American football team in my hometown and went straight to the local newspaper to get our story published. (They did.)

Since I was 19, I've launched a few personal projects that I'm incredibly proud of. Some of them even made national news.

I'm completely obsessed with creativity.

I'm a copywriter who's also been an art director, UX designer, community manager, brand manager, and has worked in marketing and growth for both startups and global companies like AB InBev.

I'm a copywriter who founded his own consultancy, led multidisciplinary teams, launched three brands from scratch, and managed the communications of four clients.

And finally, I'm a copywriter who's just won his first Lions... and plans to win a lot more.

  • News about the American football team I created with some friends.

  • News about #ObrigadoSP, a personal project launched in 2014 that got national media attention

  • News about #ObrigadoSP, a personal project launched in 2014 that got national media attention

Achievements

2026

CANNES

  • SILVER LION (3x) - ”The Amazon. Rebranded.”
  • SHORTLIST (8x) - ”The Amazon. Rebranded.”

2025

PRÊMIO LUSÓFONOS - GOLD (open brief / spec ad)

CLUBE DE CRIAÇÃO SÃO PAULO (CCSP) - SILVER (student)

2017

NATIONAL MEDIA RECOGNITION // Personal project called "120 on disney"

2016

WINNER // AOL's Creativity Hackathon (a hackathon with all the best creative ad agencies at São Paulo)

2015

NATIONAL MEDIA RECOGNITION // Personal project called #ProjetoOlhe

2012

• GOLD // ESPM's Creativity Marathon (the biggest marketing and creativity graduation University)

• NATIONAL MEDIA RECOGNITION // Personal project called #ObrigadoSP

Contact

+55 11 9.7266-8535

Edgard.vidalf@gmail.com

Linkedin