First, I spent 7 years as an art director at Ogilvy, Wieden+Kennedy, and Publicis, crafting ideas for global giants like Nestlé, Motorola, Heineken, Mondelez, Sanofi, Roche, IBM, Claro, and Tim.

Then, in 2019, I took a leap into copywriting at Publicis and never looked back. Shortly after, I joined Zé Delivery, where my job description was basically “yes, I do that too”: art direction, copy, social media, branding. I reimagined the brand’s tone of voice, redesigned the visual identity, and built the social media strategy from scratch.

In 2023, I launched my own brand and communication studio. In just two years, we pulled off two full rebrands, one brand creation, and handled the social presence of four different clients. I led the team and shaped the voice and content for every single project.

In 2025, I returned to agency life, this time as a copywriter with a backpack full of experience. Right now, I’m writing for ZEISS, PIZZA HUT, GOMES DA COSTA, and more at Ref+.The journey has been anything but linear. Just the way I like it.