Ever since I was little, I haven't been able to stop having ideas. It's stronger than me. Having ideas, for me, is like breathing.

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But more than just having ideas, I want them to spread. I want to be famous for my ideas.

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When I launched my hometown football team in Brazil, I went straight to the local news and asked them to share our story.

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When I printed 2,000 cards with compliments like "thank you" and "congratulations" to hand out to polite people on São Paulo's public transportation system, I did the same thing, and ended up getting national attention.

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The same happened with several other personal projects I've created over the years.

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Why am I telling you this?

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Well, because if you're here, chances are you want to know me a bit better. And this is my creative fingerprint.

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I was an art director for seven years, worked as a community manager, marketing manager, and growth manager on the client side, founded my own agency, led branding projects, and eventually came back to agency life as a copywriter.

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So I'm not just a copywriter. I'm a doer.

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Everything I do, I try to make as meaningful as possible. After all, that's what gets people's attention.

And doing that requires great strategy, grounded in cultural, human, and product truths and, whenever possible, a touch of humor.

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So that's me.

Oh, and yes, I do have "creativity" tattooed on my arm.