Nescafé Smoovlatté Adult help-line • Publicis

There's no “how to be an adult” tutorial in the internet. So, when you are in the process becoming one, you have no idea what to do. In order to help the new young generation that was passing through this painful process, Nescafé Smoovlattè created the “Adult Help-line” - the only helpline that adults would love to talk to. The problem is that we were young adults too, so we didn't know what to do eighter. The solution was simple: just have fun of that and pray for the problems go away.

 

Role: Art Director

Few minutes after this ad was posted and promoted at Facebook, young people got crazy and started asking bunch of creative, desperate and silly questions for our help-line

Let’s work together

Nescafé Smoovlatté Adult help-line • Publicis

There's no “how to be an adult” tutorial in the internet. So, when you are in the process becoming one, you have no idea what to do. In order to help the new young generation that was passing through this painful process, Nescafé Smoovlattè created the “Adult Help-line” - the only helpline that adults would love to talk to. The problem is that we were young adults too, so we didn't know what to do eighter. The solution was simple: just have fun of that and pray for the problems go away.

 

Role: Art Director

Few minutes after this ad was posted and promoted at Facebook, young people got crazy and started asking bunch of creative, desperate and silly questions for our help-line

Let’s work together

Nescafé Smoovlatté Adult help-line • Publicis

There's no “how to be an adult” tutorial in the internet. So, when you are in the process becoming one, you have no idea what to do. In order to help the new young generation that was passing through this painful process, Nescafé Smoovlattè created the “Adult Help-line” - the only helpline that adults would love to talk to. The problem is that we were young adults too, so we didn't know what to do eighter. The solution was simple: just have fun of that and pray for the problems go away.

 

Role: Art Director

Few minutes after this ad was posted and promoted at Facebook, young people got crazy and started asking bunch of creative, desperate and silly questions for our help-line