MERCADO LIVRE Hacking With Style • CCSP (Clube de Criação São Paulo)
25 million Gen Z consumers already shop on Mercado Livre. The challenge was that they didn't see the platform as a destination for fashion and beauty.
So we created Hacking With Style, transforming Gen Z's favorite product listings into shoppable fashion catalogues. Looks created by influencers like Manu Gavassi could be purchased directly from the same page as the original item, while data-driven OOH campaigns brought the idea to the streets.
Role: Copywriter
Recognition: Silver at Clube de Criação São Paulo (CCSP)
MERCADO LIVRE Hacking With Style • CCSP (Clube de Criação São Paulo)
25 million Gen Z consumers already shop on Mercado Livre. The challenge was that they didn't see the platform as a destination for fashion and beauty.
So we created Hacking With Style, transforming Gen Z's favorite product listings into shoppable fashion catalogues. Looks created by influencers like Manu Gavassi could be purchased directly from the same page as the original item, while data-driven OOH campaigns brought the idea to the streets.
Role: Copywriter
Recognition: Silver at Clube de Criação São Paulo (CCSP)
MERCADO LIVRE Hacking With Style • CCSP (Clube de Criação São Paulo)
25 million Gen Z consumers already shop on Mercado Livre. The challenge was that they didn't see the platform as a destination for fashion and beauty.
So we created Hacking With Style, transforming Gen Z's favorite product listings into shoppable fashion catalogues. Looks created by influencers like Manu Gavassi could be purchased directly from the same page as the original item, while data-driven OOH campaigns brought the idea to the streets.
Role: Copywriter
Recognition: Silver at Clube de Criação São Paulo (CCSP)