1 in 3 children has myopia. By 2050, more than 740 million will. The challenge is that parents rarely notice the signs, putting their kids’ future at risk. To change that, ZEISS created “The Dream Thief”, an animated short film crafted in the form of a movie trailer, making parents experience childhood myopia with their own eyes. The piece was shown before every children’s movie at Cinemark theaters in São Paulo.