ZEISS The Dream Thief • Ref+
1 in 3 children has myopia. By 2050, more than 740 million will. The challenge is that parents rarely recognize the signs, putting their children’s future at risk. To change that, ZEISS created The Dream Thief, an animated short film crafted as a movie trailer, allowing parents to experience childhood myopia through their own eyes. The film was screened before every children's movie at Cinemark theaters in São Paulo.
Role: Copywriter
Recognition: Shortlist One Show 2026
ZEISS The Dream Thief • Ref+
1 in 3 children has myopia. By 2050, more than 740 million will. The challenge is that parents rarely recognize the signs, putting their children’s future at risk. To change that, ZEISS created The Dream Thief, an animated short film crafted as a movie trailer, allowing parents to experience childhood myopia through their own eyes. The film was screened before every children's movie at Cinemark theaters in São Paulo.
Role: Copywriter
Recognition: Shortlist One Show 2026
ZEISS The Dream Thief • Ref+
1 in 3 children has myopia. By 2050, more than 740 million will. The challenge is that parents rarely recognize the signs, putting their children’s future at risk. To change that, ZEISS created The Dream Thief, an animated short film crafted as a movie trailer, allowing parents to experience childhood myopia through their own eyes. The film was screened before every children's movie at Cinemark theaters in São Paulo.
Role: Copywriter
Recognition: Shortlist One Show 2026