ZEISS UV Protect • Ref+
We protect our skin from the sun, but rarely our eyes. Yet every day, UV rays silently damage our vision. To raise awareness of this issue, ZEISS, a global leader in eye health, set out to demonstrate how destructive UV exposure can be, showing that it can even destroy objects designed to withstand the outdoors.
Role: Copywriter
Recognition: Luzer's Archive • Issue 232
“ZEISS campaign shows how sunlight silently damages vision”
“ZEISS reveals the invisible damage caused by UV rays with a shocking campaign."
“If the sun wrecks fiberglass, imagine what it's doing to your eyes”
ZEISS UV Protect • Ref+
We protect our skin from the sun, but rarely our eyes. Yet every day, UV rays silently damage our vision. To raise awareness of this issue, ZEISS, a global leader in eye health, set out to demonstrate how destructive UV exposure can be, showing that it can even destroy objects designed to withstand the outdoors.
Role: Copywriter
Recognition: Luzer's Archive • Issue 232
“ZEISS campaign shows how sunlight silently damages vision”
“ZEISS reveals the invisible damage caused by UV rays with a shocking campaign."
“If the sun wrecks fiberglass, imagine what it's doing to your eyes”
ZEISS UV Protect • Ref+
We protect our skin from the sun, but rarely our eyes. Yet every day, UV rays silently damage our vision. To raise awareness of this issue, ZEISS, a global leader in eye health, set out to demonstrate how destructive UV exposure can be, showing that it can even destroy objects designed to withstand the outdoors.
Role: Copywriter
Recognition: Luzer's Archive • Issue 232